ABOUT

Hi! I'm Joseph Roxas

I'm a HubSpot Solutions Architect and web developer working across the presales, implementation and delivery cycle. I'm the person who sits between what a business needs and what the HubSpot portal actually does.

That means technical discovery and data-model design as often as it means writing HubL. I map how leads, deals and data move through a business, design the object structure and integrations to match it, then build the CMS themes, custom modules and automation that make it real. I care as much about a clean association model as I do about a fast-loading page.

Currently a Senior HubSpot Engineer at The RevOps Company, working across CMS development, integration architecture and RevOps consulting for a portfolio of B2B and SaaS clients.

Checkout my resume

Would be glad to hear from you!

Email: email@josephroxas.com

WhatsApp: +639262286712

Schedule a meeting

These are my proficiencies

RevOps Architecture & Data Modeling

  1. HubSpot Smart CRM architecture

    standard/custom objects, properties, associations, and association labels

  2. Systems mapping

    visualizing current tools and designing the future-state HubSpot data flow

  3. CRM data migration

    data mapping, native import + API/third-party tools, test migration, UAT, cutover

  4. Data quality

    dedup, validation, and cleanup using Operations Hub's Data Quality toolsHubSpot integrations — native app marketplace integrations and custom API builds across Marketing, Sales, and Service Hub

  5. Multi-hub configuration

    pipelines, workflows, reporting, and properties configured to specific business KPIs

  6. Full lifecycle ownership

    discovery through HubSpot architecture, build, and client hand-off

HubSpot Integrations & Automation

  1. Native integrations

    HubSpot App Marketplace tools (Salesforce, Slack, marketing/sales/service tools) configured to sync cleanly with the CRM

  2. Custom API builds

    private apps and custom integrations for systems without native connectors

  3. Workflow automation

    lifecycle stages, lead routing, task creation, internal notifications, and multi-step branching workflows

  4. Data sync

    HubSpot Data Sync and bi-directional field mapping between HubSpot and other systems

  5. Sales automation

    sequences, snippets, deal automation, and rotation/assignment logic

  6. Marketing automation

    lead nurturing, scoring, and campaign-triggered workflows

  7. Service automation

    ticket routing, SLA workflows, and automated customer touchpoints

  8. Integration troubleshooting

    resolving sync conflicts, duplicate records, and auto-associate issues

  9. Third-party Automation and Integration

    Zapier, Make.com, n8n and etc.

HubSpot Development and CMS Development

  1. Custom coded workflows

    serverless functions for logic native automation can't handle

  2. Private apps & API development

    custom endpoints, webhooks, and data syncs

  3. Custom objects & properties

    built and coded to match complex data models

  4. CRM customization

    custom CRM cards, record customization, and UI extensions

  5. HubDB

    structured data-driven pages and dynamic content

  6. HubSpot CMS

    custom themes, modules, and templates built with HubL, HTML, CSS, and JS

  7. WordPress development

    custom themes, plugins, and page builder (Elementor/Gutenberg) implementations

  8. Landing pages & website builds

    conversion-focused, mobile-responsive page development

  9. Smart content & personalization

    dynamic content based on CRM data (HubSpot CMS)

  10. SEO-friendly architecture

    clean site structure, page speed, and technical SEO fundamentals

  11. Site migrations

    WordPress-to-HubSpot CMS and other CMS migrations

  12. Ongoing maintenance

    plugin/theme updates, security patching, hosting, DNS management, and performance optimization

SEO
and Structured Data

  1. Technical SEO

    site architecture, crawlability, page speed, and mobile optimization

  2. On-page SEO

    keyword-driven content structure, metadata, and internal linking

  3. Structured data / schema markup

    JSON-LD implementation for rich results (FAQ, product, review, breadcrumb, organization)

  4. HubSpot SEO tools

    content strategy, topic clusters, and optimization recommendations

  5. AI search optimization

    structuring content to be citation-ready for AI Overviews and LLM-driven search

  6. Analytics & tracking

    GA4, Search Console, and conversion tracking setup tied to SEO performanc

  7. Migration SEO

    preserving rankings and redirects through CMS or domain migrations

Credentials That Back the Work

HubSpot Implementation for Partners

Implementation is a critical process that enables businesses to transition smoothly onto the HubSpot customer platform, streamline their operations, and drive growth.

View Certificate

HubSpot Reporting

Incorporate data driven decision making at your organization with the use of the HubSpot reporting tools.

View Certificate

HubSpot Sales Hub Software

The HubSpot Sales Software Certification is a compendium of sales learning resources for Sales Hub Professional and Enterprise users.

View Certificate

HubSpot Marketing Hub Software

To be successful at inbound marketing with HubSpot’s marketing software, it’s important to have foundational knowledge of its various tools and how they work together.

View Certificate

HubSpot CMS Developer

CMS for Developers certification. This one is technical, aimed at people who build custom themes, templates, and modules. It covers HubL (HubSpot's templating language), HTML/CSS/JavaScript in HubSpot, the CLI and local development workflow, HubDB, and serverless functions. It shows you can build and customize sites from scratch, not just edit them.

View Certificate

Implementing AEO with HubSpot

Certified in implementing AEO with HubSpot. I can run the full workflow for your team: auditing how AI engines see your brand, turning insights into action, and building reporting that links AI visibility to revenue.

View Certificate

Your idea + my expertise = COOL STUFF

How I do it

  1. Discover
  2. Architect
  3. Develop
  4. Integrate
  5. Optimize

Understand the business before touching the portal.

Stakeholder interviews, a tech-stack audit, and a map of how leads, deals and data actually move today. The output is a clear list of goals, gaps and constraints.